Case studies · Three categories, one curve

Real domains. Real compounding.

Each story below is a live customer with traceable Search Console, GA4, and Google AI Mode evidence. Same Maggie. Three different starting points.

Case 01 · UK CMMS

From invisible to compounding in 60 days.

IMAINTAIN.UK had a credible product and almost no search presence. Once Maggie took over execution, the curve flipped within weeks.

imaintain.uk · CMMS · United Kingdom

TL;DR — From invisible to high-growth in 60 days

Daily impressions +2,000%. First Google AI Mode exposure in the CMMS category.

After Maggie completed domain analysis, competitive mapping, and continuous SEO + GEO execution, IMAINTAIN.UK moved from a flat 400/day baseline to sustained peaks of 7,500/day — and entered AI Mode visibility for commercial CMMS queries.

Daily impressions

+2,000%

~400/day → 7,500/day

Daily clicks

+1,000%

~1/day → 12–22/day

Avg position

+27.5%

20+ → 14.5

AI visibility

Breakthrough

First AI Mode exposure

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imaintain.uk · 90d+2,000%

Featured in Google AI Mode for

"ai cmms"

Surfaced inside category recommendations carousel.

Broad category

"best ai cmms in uk"

Listed among recommended AI-driven CMMS platforms.

Commercial intent

"top smart cmms uk"

Included in curated shortlist rankings.

Comparison

"ai maintenance software in uk"

Appears alongside Fiix and IBM Maximo.

Competitive set

Case 02 · US local wellness

16 months of decline, reversed in 30 days.

A spa in Vienna, VA spent over a year losing visibility under traditional SEO. Maggie took over on October 28th. The curve flipped almost immediately.

moonlakespa.com · Day spa · Vienna, VA

TL;DR — Long agency decline recovered in a month

Daily impressions +3,000%. Now visible in AI Mode for local "best massage" queries.

After 16 months of decline under a traditional local SEO setup, MoonLakeSpa stopped paying for it and handed execution to Maggie. Within 30 days, impressions surged 3,000%+, clicks rose 1,200%+, and the spa entered AI-driven local discovery.

Impressions recovery

+3,000%

3k/day → 8–9k/day

Clicks recovery

+1,200%

2–3/day → 25–55/day

Avg position

14.7

From mid-30s

AI search

Emerging

From 0 visibility

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moonlakespa.com · recovery30 days

Featured in Google AI Mode for

"best massage near vienna va"

High-intent local recommendation surface.

Local intent

"best spa near vienna va"

Surfaced alongside established local competitors.

From obscurity to category authority in 90 days.

Oriel IPO had a credible funding product but almost no semantic presence in the SEIS/EIS ecosystem. Maggie rebuilt it.

orielipo.com · SEIS / EIS platform · UK

TL;DR — From invisible to category visibility in 90 days

Daily impressions +20,000%. Surfaced alongside Seedrs and Crowdcube in AI Mode.

Oriel IPO grew from near-zero presence to 873,000 impressions and 2,420+ clicks in 90 days, while breaking into Google AI Mode across high-intent SEIS and EIS queries — one of the UK's most expensive financial categories.

Daily impressions

+20,000%

~0 → 35–38k/day

Daily clicks

+8,000%

0/day → 70–110/day

Avg position

+45–50%

40+ → 21.8

AI visibility

Breakthrough

First AI Mode surfacing

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orielipo.com · 90d+20,000%

Featured in Google AI Mode for

"seis & eis platform"

Elevated alongside Seedrs and Crowdcube.

Three signals. One verdict.

Every case study is built on the same evidence stack — so the picture is consistent, not cherry-picked.

01 · Volume

Search Console

Daily impressions and clicks pulled directly from GSC, not estimated by third-party tools.

02 · Quality

GA4 engagement

Engagement rate, events per session, and source split — proving the traffic was real intent.

03 · Position

AI Mode appearances

Direct screenshots of Google AI Mode listing the domain across category queries.

04 · Counter-factual

Cost comparison

What it would cost to recreate the same outcome with agencies, freelancers, or paid media.

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