{"id":772,"date":"2026-04-28T07:43:04","date_gmt":"2026-04-28T07:43:04","guid":{"rendered":"https:\/\/aicmo.uk\/learn\/align-social-strategy-seo-with-ai-cmo-harness-ai-driven-search-for-brand-growth\/"},"modified":"2026-10-11T23:20:26","modified_gmt":"2026-10-11T23:20:26","slug":"align-social-strategy-seo-with-ai-cmo-harness-ai-driven-search-for-brand-growth","status":"publish","type":"post","link":"https:\/\/aicmo.uk\/learn\/align-social-strategy-seo-with-ai-cmo-harness-ai-driven-search-for-brand-growth\/","title":{"rendered":"How to Align Social Strategy &amp; SEO with AI CMO: The Complete Playbook"},"content":{"rendered":"\n<p>To align social strategy &amp; SEO with AI CMO platforms, you turn transient conversational insights from social feeds into permanent search engine rankings and generative engine citations. This process automatically maps buyer discussions, LinkedIn comments, and industry objections directly into structured domain authority and technical schema, closing the gap between social engagement and organic visibility.<\/p>\n\n\n\n<p>Traditional digital marketing treats social distribution and organic search as two separate islands. When you connect them using an automated multi-channel intelligence system, every post you publish feeds your long-term search footprint, while your search articles supply endless targeted social assets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Unifying Social Distribution and Organic Search Is Non-Negotiable<\/h2>\n\n\n\n<p>Let us face an uncomfortable reality: most businesses throw marketing budgets straight into a digital void. You craft a sharp post on LinkedIn, watch twenty people comment, and celebrate for an afternoon. By Friday, that post has vanished beneath a mountain of fresh feeds. Meanwhile, your website sits frozen in time, starved of relevance, while an external agency invoices you thousands of pounds every single month for generic slide decks. You stay trapped on a hamster wheel, producing disposable commentary while your organic presence barely shifts. If you want a compounding pipeline without hiring an army of consultants, you must <strong><a href=\"https:\/\/aicmo.uk\">Align Social Strategy &amp; SEO with AI CMO<\/a><\/strong> systems to convert fast social engagement into lasting organic equity.<\/p>\n\n\n\n<p>Running search engine optimisation and social media in isolated silos wastes your sharpest market intelligence. The real concerns, technical questions, and buying hesitations your prospective customers share in comment threads are pure commercial gold. Traditional marketing workflows let those golden nuggets disappear after forty-eight hours. When you introduce unified automation, that dynamic flips on its head. Active social exchanges feed your core website architecture, and your top-ranking landing pages generate focused social takeaways. The outcome is a self-sustaining marketing engine where every single minute spent networking actively strengthens your domain profile and positions your business inside conversational search answers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Real Cost of Disconnected Marketing Silos<\/h2>\n\n\n\n<p>Most founders and marketing leads do not deliberately set out to create fragmented systems. It happens gradually. You subscribe to a social scheduler today, hire a freelance copywriter next month, and bring on a technical search consultant six months later. Before long, your company operates five disconnected channels that barely communicate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conflicting Brand Signals Confuse Generative Engines<\/h3>\n\n\n\n<p>Modern search engines like Google no longer inspect isolated keyword frequencies. Instead, they build semantic knowledge graphs that map relationships between organisations, executives, software categories, and industry concepts. If your LinkedIn company page describes your software as an automated sales operations suite, but your website metadata calls it an enterprise analytics dashboard, search crawlers encounter conflicting signals.<\/p>\n\n\n\n<p>Large language models apply even stricter verification logic. When an artificial intelligence tool like Perplexity or ChatGPT answers a buyer&#8217;s query, it looks for cross-platform factual consensus. When your messaging is messy across the web, AI systems simply skip your company and cite a competitor whose entity details are clean and uniform. Messy channel management does not just waste your team&#8217;s time; it actively removes your brand from modern AI search answers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Trap of Disappearing Social Feeds<\/h3>\n\n\n\n<p>Social networks are intentionally engineered around speed, novelty, and short lifespans. A brilliant perspective published on a Tuesday morning is practically invisible by Thursday lunch. Think about the energy your leadership team spends drafting opinions, discussing problems with peers, and answering tricky technical objections. Leaving those perspectives trapped inside closed social feeds means renting audience attention instead of owning your traffic.<\/p>\n\n\n\n<p>When you use social conversations as live market research for your primary domain, zero effort goes to waste. A spirited LinkedIn debate reveals the exact vocabulary, operational bottlenecks, and workflow frustrations that buyers type into search engines when evaluating solutions. Capturing those interactions and turning them into structured website guides protects your intellectual property and builds an enduring digital footprint.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Subscription Software Swamp<\/h3>\n\n\n\n<p>Look closely at your company&#8217;s software invoice list. You are likely paying for an organic rank tracker, an editorial calendar tool, a social distribution app, a schema generator, and an enterprise analytics platform. Your marketing staff spends half their working week downloading spreadsheets, fixing broken rows, and assembling progress decks for management.<\/p>\n\n\n\n<p>This administrative burden drains creativity and strategic focus. Instead of crafting sharp positioning, your team becomes digital data clerks. A unified automation engine eliminates this busywork, linking real-time social networking straight to your technical domain without endless software subscriptions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Demystifying Generative Engine Optimisation (GEO)<\/h2>\n\n\n\n<p>Search behaviour is undergoing its most radical transformation in twenty years. B2B decision-makers and savvy consumers do not always click through ten blue links on a traditional search results page. They consult conversational platforms such as ChatGPT, Perplexity, and Google AI Overviews to get clear answers and vetted software recommendations.<\/p>\n\n\n\n<p>Winning in this new environment demands Generative Engine Optimisation (GEO), an approach engineered specifically around how large language models discover, parse, and cite digital sources.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How AI Engines Evaluate Authority and Entities<\/h3>\n\n\n\n<p>Unlike traditional search bots that focus heavily on anchor text and backlink volume, generative models rely on semantic entity mapping. They determine the overall trustworthiness of your business by reviewing multiple digital touchpoints at once. These systems evaluate your website, founder publications, community conversations, and industry mentions simultaneously to assess whether you are a credible source of truth.<\/p>\n\n\n\n<p>If you want these systems to recommend your product when users ask for top category alternatives, your digital presence must be consistent, factual, and deeply interlinked. When your website and your social footprint confirm the same narrative, generative answer engines gain algorithmic confidence in your authority.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Earning Algorithmic Trust Through Uniformity<\/h3>\n\n\n\n<p>Large language models are probabilistic machines. They calculate confidence scores before generating an answer to a user prompt. If an engine finds identical facts, uniform service descriptions, and shared technical terms across your website, executive profiles, and social posts, its confidence score rises.<\/p>\n\n\n\n<p>Conflicting details produce algorithmic uncertainty. When an engine is uncertain, it defaults to a competitor whose web footprint is clearer. Unifying your social messaging with your web architecture provides the verifiable proof required to earn regular citations in generative AI responses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Four Pillars of the AI CMO Ecosystem<\/h2>\n\n\n\n<p>To move away from chaotic software stacks and costly agency retainers, you need an integrated marketing engine. The AI CMO framework brings together four specialised tools that handle continuous technical optimisation, brand visibility tracking, multi-channel distribution, and prospecting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. SEO &amp; GEO Autopilot<\/h3>\n\n\n\n<p>Managing an enterprise-grade website that ranks in traditional search engines while winning generative citations demands relentless technical maintenance. You must update schema markup, build internal link pathways, refresh aging articles, and monitor crawling issues daily. For most lean teams, this operational workload is simply unmanageable.<\/p>\n\n\n\n<p>The SEO &amp; GEO Autopilot operates continuously, twenty-four hours a day, seven days a week. It monitors your domain health, implements JSON-LD structured data that mirrors user search intent, and fine-tunes on-page content so that search crawlers and AI answer engines can parse your insights easily.<\/p>\n\n\n\n<p>If you want to free your team from tedious technical site audits and continuous maintenance, you can <strong><a href=\"https:\/\/aicmo.uk\/seo-autopilot\">Start Your SEO Autopilot<\/a><\/strong> to keep your organic growth engine running without downtime.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. AI Visibility Tracker<\/h3>\n\n\n\n<p>Legacy SEO tools show where your site ranks on a standard desktop search results page, but they give zero visibility into conversational search queries. If an enterprise buyer asks ChatGPT or Perplexity for the top three software options in your industry, traditional rank trackers cannot tell you if your brand was mentioned.<\/p>\n\n\n\n<p>The AI Visibility Tracker bridges this blind spot. It continuously monitors major large language models, tracking how often your business is cited, assessing brand sentiment, and pinpointing exact topic gaps where competitors are being recommended instead of you. This data allows you to craft content that directly fills those algorithmic gaps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. AI Content Strategist &amp; Generator<\/h3>\n\n\n\n<p>Producing high-impact content regularly is challenging. Marketers frequently spend days struggling with blank documents, trying to decide what to write about next. The AI Content Strategist &amp; Generator solves this problem by analysing real-time market trends, competitor weak points, and active social discussions to construct focused editorial calendars automatically.<\/p>\n\n\n\n<p>It produces complete, multi-channel content assets tuned to your specific brand tone. A single core business concept can be expanded into a structured long-form resource, actionable social breakdowns, and targeted email campaigns, eliminating manual drafting cycles while ensuring consistent messaging across all channels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. LinkedIn Chrome Plugin<\/h3>\n\n\n\n<p>Search authority accelerates significantly when paired with active, credible social networking. The LinkedIn Chrome Plugin operates directly inside your web browser, helping your team organise outreach, monitor prospect conversations, and align individual networking efforts with the commercial priorities targeted on your website.<\/p>\n\n\n\n<p>By capturing prospect questions and industry debates directly from your feed, the plugin feeds valuable real-world context back into your central marketing engine, ensuring your sales conversations and organic content strategy support each other directly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step-by-Step Implementation: Building Your Unified Marketing Engine<\/h2>\n\n\n\n<p>Connecting your social presence with technical search does not need to be complicated. Following a clear implementation roadmap allows you to build a compounding growth engine step by step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Standardise Your Digital Entity Footprint<\/h3>\n\n\n\n<p>Start with a rigorous audit of every channel where your brand appears. Check your core website, primary service pages, corporate social accounts, leadership profiles, and directory listings. Review product definitions, value propositions, and core capabilities across every property.<\/p>\n\n\n\n<p>Remove contradictory statements, outdated taglines, or superseded service names. Ensure identical terminology everywhere. When your executive summaries, company bios, and structured schema code tell a single clear story, search engines and AI models can categorise your business with absolute certainty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Uncover Commercial Search Intent from Social Feed Conversations<\/h3>\n\n\n\n<p>Do not rely entirely on standard keyword tools to understand what your target market cares about. The most urgent commercial questions and practical objections emerge in social comment sections weeks before they register as measurable search volume in legacy SEO databases.<\/p>\n\n\n\n<p>Track recurring questions and operational pain points shared by buyers in industry threads. When a post reveals widespread confusion about a specific workflow, capture that insight and pass it to the AI Content Strategist &amp; Generator. You can then publish an authoritative, comprehensive guide addressing the issue before traditional competitors even realise the trend exists.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Format Web Content for Generative AI Extraction<\/h3>\n\n\n\n<p>To ensure your written articles earn citations from AI answer engines and perform well in organic search results, structure your content deliberately:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Provide Direct Answers Early:<\/strong> Include clear, direct summaries right beneath your main headings so AI crawlers can lift concise quotes without needing additional context.<\/li>\n\n\n<li><strong>Include Verifiable Data Points:<\/strong> Rely on clear measurements, named operational frameworks, and concrete details rather than vague assertions.<\/li>\n\n\n<li><strong>Maintain Clear Section Hierarchy:<\/strong> Organise your content logically using structured headings, bite-sized paragraphs, and readable bullet lists.<\/li>\n\n<\/ul>\n\n\n\n<p>If you need to strengthen your presence for region-specific buyer queries and local generative search answers, you can <strong><a href=\"https:\/\/aicmo.uk\/geo-visibility\">Enhance Your Local Visibility<\/a><\/strong> using targeted geographic optimisation tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Establish an Automated Cross-Channel Publishing Loop<\/h3>\n\n\n\n<p>Stop wasting hours manually reformatting content across five different tools. Connect your central content engine directly to your content management platform and social accounts. Whenever an in-depth guide goes live on your domain, configure your system to generate supporting social summaries, key takeaways, and discussion prompts that direct readers back to the primary resource.<\/p>\n\n\n\n<p>This continuous loop delivers immediate referral visits, provides positive user signals to search algorithms, and ensures your social conversations consistently reinforce the exact topics you want your domain to rank for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Track and Expand Brand Citations in AI Responses<\/h3>\n\n\n\n<p>Do not evaluate your organic discovery through standard keyword positions alone. Monitor your presence across conversational engines, examining how ChatGPT, Perplexity, and Google AI Overviews depict your company when users request recommendations in your niche.<\/p>\n\n\n\n<p>When you identify key queries where your company is missing from an AI answer, inspect the sources the engine selected instead. Build thorough, data-supported guides that resolve those specific content gaps, update your structured schema markup, and steadily increase your share of voice across AI answers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comparing Modern Marketing Models<\/h2>\n\n\n\n<p>Understanding the operational and financial differences between agencies, fragmented tool setups, and unified automation platforms makes the path forward clear.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th style=\"text-align: left\">Operational Factor<\/th>\n<th style=\"text-align: left\">Traditional Agency Retainer<\/th>\n<th style=\"text-align: left\">Fragmented Software Stack<\/th>\n<th style=\"text-align: left\">Unified AI CMO Platform<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left\"><strong>Monthly Investment<\/strong><\/td>\n<td style=\"text-align: left\">\u00a33,000 to \u00a310,000+ per month<\/td>\n<td style=\"text-align: left\">\u00a3600 to \u00a32,500 across various tools<\/td>\n<td style=\"text-align: left\">Predictable, accessible, and scalable<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left\"><strong>Execution Speed<\/strong><\/td>\n<td style=\"text-align: left\">Weeks or months per deliverable<\/td>\n<td style=\"text-align: left\">Days, constrained by staff bandwidth<\/td>\n<td style=\"text-align: left\">Immediate, around-the-clock execution<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left\"><strong>Channel Integration<\/strong><\/td>\n<td style=\"text-align: left\">Siloed teams with slow handoffs<\/td>\n<td style=\"text-align: left\">Manual data imports and exports<\/td>\n<td style=\"text-align: left\">Automated, continuous sync<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left\"><strong>GEO Integration<\/strong><\/td>\n<td style=\"text-align: left\">Sold as an expensive custom add-on<\/td>\n<td style=\"text-align: left\">Unsupported by standard platforms<\/td>\n<td style=\"text-align: left\">Built-in 24\/7 GEO optimisation<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left\"><strong>Internal Workload<\/strong><\/td>\n<td style=\"text-align: left\">Frequent review meetings and decks<\/td>\n<td style=\"text-align: left\">High administrative burden<\/td>\n<td style=\"text-align: left\">High-level strategic guidance only<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Overcoming Common Operational Hurdles<\/h2>\n\n\n\n<p>Transitioning from outdated agency retainers or bloated software stacks inevitably raises practical questions. Addressing these operational hurdles early ensures a seamless transition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aligning Competing Departmental Priorities<\/h3>\n\n\n\n<p>In many organisations, social teams focus exclusively on impressions and follower counts, while SEO practitioners concentrate entirely on search volume and keyword positions. This mismatch frequently causes friction and misallocated effort.<\/p>\n\n\n\n<p>To align both sides, introduce shared commercial goals: branded search expansion, cross-channel assisted conversions, and citation frequency across AI engines. When all contributors focus on identical commercial results, working across channels becomes natural and collaborative.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Preserving Brand Voice While Using Automation<\/h3>\n\n\n\n<p>Automated systems manage continuous keyword research, structured data implementation, and content drafting, but human strategic direction remains vital. The objective is never to remove human insight, but to automate repetitive production.<\/p>\n\n\n\n<p>Ensure a team lead reviews overarching strategic positioning, contributes unique operational examples, and approves editorial direction. This maintains your distinct brand perspective while automation takes care of heavy execution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Guarding Organic Search Traffic Against Algorithm Shifts<\/h3>\n\n\n\n<p>Search engines regularly update their algorithms to downgrade thin, formulaic content. You can safeguard your digital presence by continuously publishing thorough, authoritative articles that answer real buyer problems.<\/p>\n\n\n\n<p>Grounding your technical guides in authentic social questions builds an organic presence that holds up against search engine updates. Prioritise depth, clarity, and verifiable facts over superficial word counts.<\/p>\n\n\n\n<p>To build resilient regional search visibility and capture local buyer intent across all platforms, <strong><a href=\"https:\/\/aicmo.uk\/geo-visibility\">Master GEO Targeting with AI<\/a><\/strong> to protect and grow your search footprint.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Day-to-Day Workflow: From LinkedIn Conversation to Search Ranking<\/h2>\n\n\n\n<p>To see how this works in practice, let us walk through how a modern company connects professional networking to domain authority step by step.<\/p>\n\n\n\n<p>First, team members use the LinkedIn Chrome Plugin to monitor industry challenges and recurring questions from prospective clients. When several buyers ask how to solve an operational bottleneck, the system flags that exact topic as a high-potential content angle.<\/p>\n\n\n\n<p>Next, the AI Content Strategist &amp; Generator processes that theme and produces an extensive, detailed guide covering every dimension of the problem, complete with comparative tables and clear, practical recommendations.<\/p>\n\n\n\n<p>Then, the SEO &amp; GEO Autopilot publishes the resource to your domain, configures schema markup, inserts relevant internal links across related topic clusters, and submits the page for search indexing.<\/p>\n\n\n\n<p>Finally, the platform breaks that long-form guide down into bite-sized social updates highlighting key takeaways for your team to share. When prospects engage with those updates, they click through to read the comprehensive article on your website, driving referral visits and valuable user signals.<\/p>\n\n\n\n<p>Within a short period, the page begins ranking for commercial search queries while also getting cited by Perplexity when buyers ask related questions. A single conversational insight has transformed into an enduring asset for your inbound pipeline.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How does social media activity directly influence organic Google rankings?<\/h3>\n\n\n\n<p>Social media engagement does not directly transfer backlink authority in the traditional sense, as most social links carry nofollow attributes. However, active social engagement drives brand search volume, referral visits, and content citations across the web. These combined user signals and external references validate entity authority, which search algorithms actively reward with improved rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the primary difference between SEO and Generative Engine Optimisation (GEO)?<\/h3>\n\n\n\n<p>Traditional SEO focuses on earning organic positions within the standard ten blue links of search engine results pages through keyword optimisation, backlink profiles, and technical site architecture. Generative Engine Optimisation focuses on structuring entity data, factual clarity, and cross-channel consistency so conversational AI platforms cite your brand directly within generated answers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can automated marketing tools maintain our unique brand tone of voice?<\/h3>\n\n\n\n<p>Yes. Modern AI content engines use brand style guides, tone parameters, and existing writing samples to calibrate voice. By pairing automated drafting with light human review for strategic positioning, your brand voice remains consistent while routine production runs automatically.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How quickly can a business expect measurable results from unified AI marketing?<\/h3>\n\n\n\n<p>While conventional agency SEO retainers often demand six to twelve months to demonstrate initial movement, automated multi-channel systems often show measurable improvements in indexing speed, brand citations, and targeted search traffic within four to eight weeks due to continuous real-time execution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building Sustainable Search and Social Dominance<\/h2>\n\n\n\n<p>The boundary between social platforms and search engines has largely disappeared. Decision-makers regularly use LinkedIn, YouTube, and specialized communities as discovery engines to locate insights from experienced practitioners. At the same time, major search engines increasingly integrate real-time discussions and conversational summaries directly into primary search results.<\/p>\n\n\n\n<p>Succeeding in this modern landscape requires total coordination across every channel. When you <strong><a href=\"https:\/\/aicmo.uk\">Align Social Strategy &amp; SEO with AI CMO<\/a><\/strong> systems, you build an integrated, authoritative web presence that yields compounding returns across traditional search engines and conversational AI models alike.<\/p>\n\n\n\n<p>If you are ready to eliminate fragmented software subscriptions, bypass opaque agency retainers, and build predictable search demand across modern discovery platforms, you can <strong><a href=\"https:\/\/aicmo.uk\/seo-autopilot\">Automate Your SEO with AI<\/a><\/strong> and scale an efficient inbound engine today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how to align social strategy &amp; SEO with AI CMO systems. Turn viral social discussions into permanent Google rankings and generative AI citations.<\/p>\n","protected":false},"author":1,"featured_media":246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,27],"tags":[4],"class_list":["post-772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aicmo-uk","category-media-and-community-resources","tag-hidden","aicmo-post"],"_links":{"self":[{"href":"https:\/\/aicmo.uk\/learn\/wp-json\/wp\/v2\/posts\/772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aicmo.uk\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aicmo.uk\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aicmo.uk\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aicmo.uk\/learn\/wp-json\/wp\/v2\/comments?post=772"}],"version-history":[{"count":12,"href":"https:\/\/aicmo.uk\/learn\/wp-json\/wp\/v2\/posts\/772\/revisions"}],"predecessor-version":[{"id":9354,"href":"https:\/\/aicmo.uk\/learn\/wp-json\/wp\/v2\/posts\/772\/revisions\/9354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aicmo.uk\/learn\/wp-json\/wp\/v2\/media\/246"}],"wp:attachment":[{"href":"https:\/\/aicmo.uk\/learn\/wp-json\/wp\/v2\/media?parent=772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aicmo.uk\/learn\/wp-json\/wp\/v2\/categories?post=772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aicmo.uk\/learn\/wp-json\/wp\/v2\/tags?post=772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}